Things to do in Times Square New York range from dazzling Broadway shows to quirky hidden gems that most visitors never find. This electric neighborhood is the beating heart of Manhattan full of energy lights and non stop action.
In this ultimate 2025 guide we’ll explore everything you need to know about Times Square including where to stay what to eat and how to uncover the magic hiding in plain sight.
What Makes Times Square So Special?
Located in Midtown Manhattan Times Square is often called The Crossroads of the World. It’s where Broadway 42nd Street and Seventh Avenue all meet and where more than 300,000 visitors come daily.
Times Square’s bright digital billboards massive crowds and high energy atmosphere make it an unforgettable experience.
Not only is it a major tourist hub it’s also an entertainment cultural and commercial landmark. It hosts the famous New Year’s Eve ball drop iconic attractions like Madame Tussauds and is surrounded by flagship hotels and world class eateries.
Whether you’re visiting for the first time or returning for more these are the top things to do in Times Square New York that you won’t want to miss.
Best Hotels Near Times Square in 2025
Planning your stay? These highly rated hotels offer comfort style and easy access to all the things to do in Times Square New York:
Hilton New York Times Square
- Modern rooms with skyline views
- Walking distance from Broadway theaters
- Great for families and solo travelers alike
The Westin New York at Times Square
- Known for excellent service and elegant rooms
- On 43rd Street right in the action
- Fitness center business services and more
Hyatt Centric Times Square New York
- Rooftop bar with city views
- Stylish interiors and central location
- Ideal for couples and young travelers
Sheraton New York Times Square Hotel
- Large rooms and meeting facilities
- Close to Central Park and 5th Avenue
- One of the top choices for business travelers
Hotel Riu Plaza New York Times Square
- All inclusive breakfast
- Clean modern and affordable
- Great value for international travelers
Top Things to Do in Times Square New York
Let’s dive into the most iconic attractions hidden spots and fun experiences that make Times Square a must see destination in 2025.
Snap a Selfie at the Red TKTS Steps
Located above the TKTS booth these iconic red steps offer the best view of Times Square’s glowing signs. It’s a perfect place to sit relax and take some amazing photos.
Watch a Broadway Show
There’s no visit to Times Square without catching a Broadway performance. With over 41 theaters you can enjoy everything from big musicals like Hamilton and The Lion King to lesser known gems.
Visit Madame Tussauds New York
Meet lifelike wax figures of your favorite celebrities superheroes and historical icons. With 80,000 sq ft of interactive fun it’s great for all ages.
Customize Candy at M&M’s World and Hershey’s Chocolate World
Perfect for families and candy lovers! Print your name on M&Ms or grab a personalized Hershey bar. Both stores are three story wonders packed with sweets and gifts.
Explore the Drama Book Shop
Owned by Lin Manuel Miranda this cozy bookshop is a Broadway lover’s dream. Browse plays screenplays and unique gifts while escaping the crowds.
Get a Bite at Los Tacos No.1
Authentic street style tacos that locals swear by. This small taqueria delivers huge flavor with every bite and is one of the best cheap eats near Times Square.
Experience the Lights at Night
The real magic happens after dark. Billboards light up the night sky and live street performers keep the vibe alive. Don’t miss the Times Square digital displays that change constantly.
Take in the View from a Rooftop Bar
Spots like R Lounge at the Renaissance or the Hard Rock Hotel rooftop offer stunning city views. A great way to unwind with a cocktail after a busy day.
Shop Your Way Through Times Square
From major brands like Levi’s and H&M to quirky souvenir shops shopping is one of the most popular things to do in Times Square New York.
Attend a Live Show Taping
Want to be in a live audience? Join tapings of The Tonight Show SNL or Stephen Colbert. Tickets are free just sign up in advance.
Hidden Gems and Local Favorites
You’ve seen the big sights. Now here are the hidden gems in Times Square that only locals or repeat visitors know about:
Bibble & Sip
- Delightful cream puffs and lattes with a Korean twist
- Instagram worthy and delicious
Ten Thousand Coffee
- Known for its signature Einspanner coffee
- Calm spot to recharge
Urbanspace Food Hall
- A food lover’s paradise with dozens of vendors
- Roberta’s Pizza is a standout
Yankees Clubhouse Store
- Official Yankees merch without visiting the stadium
- Great for baseball fans
Margaritaville NYC
- $8 margaritas and beachy vibes
- Two story replica of the Statue of Liberty holding a drink
Seasonal Events & Festivals
Times Square hosts special events all year round. Some you shouldn’t miss in 2025:
- New Year’s Eve Ball Drop (Dec 31): 1 million people worldwide coverage once in a lifetime energy
- Broadway Week (Jan & Sept): 2 for 1 tickets to Broadway shows
- Summer Streets & Outdoor Movies in Bryant Park: Free summer fun nearby
- Times Square Arts Installations: Changing monthly public art displays
Getting Around Times Square
Thanks to public transportation getting in and out of Times Square is a breeze:
- Subway Lines: 1, 2, 3, 7, A, C, E, N, Q, R, W, S shuttle all stop here
- Walking: Pedestrian friendly zones make it safe and enjoyable
- Bike Rentals: CitiBike stations are nearby
- Tour Buses: Hop on hop off tours start here
Safety & Travel Tips
- Avoid costume characters: Many expect tips
- Watch for pickpockets in crowded spots
- Visit early morning for fewer crowds
- Late night is safest in well lit public areas
- Restrooms: Use hotel lobbies shops or fast food spots
Nearby Attractions You Can Walk To
- Bryant Park: One block away free lawn chairs and summer movies
- New York Public Library: Beautiful historic building with exhibits
- Rockefeller Center: Ice skating shops and Top of the Rock views
- Grand Central Terminal: Gorgeous Beaux Arts architecture and food hall
- 5th Avenue: Iconic shopping district
Conclusion
Whether you’re snapping selfies tasting tacos or catching a show there’s no shortage of things to do in Times Square New York.
From glitzy landmarks to low key coffee shops this iconic neighborhood continues to surprise and delight in 2025.
Plan smart explore freely and make memories that will last a lifetime.
FAQs
What’s the best time to visit Times Square?
Late evening (around 7,9 PM) offers the best lighting and vibrant crowds.
Is Times Square safe at night?
Yes it’s well lit and has a strong police presence. Stay alert in busy areas.
Are there free things to do in Times Square?
Yes! Red Steps street performers window shopping and public art displays.
Can you visit Times Square with kids?
Absolutely. Attractions like Hershey’s M&M’s World and Madame Tussauds are kid friendly.
Where can I buy discount Broadway tickets?
TKTS booth at the red stairs or through Broadway Week promotions.
