Looking to explore the pulse of New York City? Times Square is a dazzling blend of lights culture entertainment and iconic attractions.
From world famous Broadway shows to immersive museums it offers something for every kind of traveler. Whether you’re visiting for the first time or returning for more this guide has everything you need.
Dive in and discover the best things to do in Times Square new york your adventure starts here.
What is Times Square New York?

Times Square is a major commercial and entertainment hub located in the heart of Manhattan New York City.
Known for its bright lights towering digital billboards and nonstop buzz it serves as a symbol of NYC’s vibrant culture.
It’s where Broadway meets 7th Avenue creating a magnetic spot that attracts both locals and millions of tourists every year.
What Makes Times Square New York So Famous?
Times Square is more than just a busy intersection it’s a global symbol of entertainment ambition and nonstop energy. Located in Midtown Manhattan it stretches from West 42nd to West 47th Streets where Broadway and Seventh Avenue meet.
It draws over 50 million visitors annually offering a mix of attractions theaters shops and street performers that make it one of the most visited tourist destinations in the world.
This neon lit district gained fame through decades of pop culture appearances in movies TV shows and live broadcasts especially the world famous New Year’s Eve ball drop.
It’s the epicenter of Broadway and home to dozens of flagship stores immersive experiences and historical landmarks that keep tourists and locals coming back.
Best Experiences to Have in Times Square

Times Square is packed with activities and attractions for every kind of traveler. Whether you’re into live theater street performances art installations or just soaking in the electrifying atmosphere there’s no shortage of things to do.
Day or night this part of the city delivers unforgettable memories that reflect the true spirit of New York. things to do in times square new york Below are some of the best ways to enjoy your time here.
Explore the Heart of Times Square, New York at Night
Nothing screams NYC more than the glowing billboards lighting up Times Square. The best view? Head to the Red Steps above the TKTS booth for panoramic shots. Don’t forget your camera the night skyline is unmatched.
See a Broadway Show
Broadway is the soul of Times Square. Catch world famous productions like Hamilton, The Lion King, or Wicked. Things to do in times square new york For discounted tickets, check out the TKTS booth right beneath the Red Steps.
Dine at Ellen’s Stardust Diner
This retro 1950s-themed diner serves more than burgers. The waitstaff performs live Broadway style numbers while you eat. It’s dinner and a show, all in one.
Explore Madame Tussauds Wax Museum
Strike a pose with lifelike wax figures of celebrities, musicians, superheroes and even historical icons. things to do in times square new york Great for families, friends or solo travelers seeking that perfect selfie.
Visit Hershey’s Chocolate World & M&M’s World
Chocolate lovers, rejoice! These multi-floor candy heavens offer sweet treats things to do in times square new york unique merchandise and personalized M&Ms. A dream come true for kids and adults alike.
Shop at Flagship Stores
Retail therapy anyone? Visit massive stores like Levi’s, Disney Store, Sephora and Forever 21. Most are open late, fitting the always-on vibe of Times Square.
Try the Midnight Moment
From 11:57 PM to midnight daily things to do in times square new york the digital billboards sync for a 3-minute immersive art show known as the Midnight Moment. It’s the world’s largest digital public art program a hidden gem.
Enjoy Rooftop Views from Times Square Hotels
Hotels like The Knickerbocker and Marriott Marquis offer jaw-dropping rooftop bars. Enjoy a cocktail while soaking in panoramic views of the glowing city.
Snap Photos with Costumed Characters
From Elmo to Spider-Man, costumed characters roam Times Square offering photo ops. Be prepared to tip if you take pictures with them.
Visit the National Geographic Encounter: Ocean Odyssey
This immersive virtual reality experience lets you dive deep into the ocean without getting wet. It’s educational, entertaining and tech-forward.
Attend a TV Show Taping
Get free tickets to shows like The Tonight Show with Jimmy Fallon or The Daily Show. They often tape nearby and are a fun behind-the-scenes look at NYC’s entertainment scene.
Take a Guided Walking Tour
Learn about the rich history of Times Square through guided tours. You’ll uncover stories about old theaters, prohibition-era speakeasies and NYC legends.
Eat at Famous Restaurants
Besides Ellen’s, explore other hot spots like Junior’s for classic New York cheesecake or Carmine’s for Italian comfort food. Quick bites like Shake Shack or Joe’s Pizza are also crowd favorites.
Relax at Bryant Park
Just a few blocks from Times Square, this peaceful green space features a reading room, seasonal markets and winter ice skating. A great break from the hustle.
Discover Hidden Attractions
Seek out lesser-known gems like Gulliver’s Gate (a miniature world exhibit) or Playwright Celtic Pub (for a cozy pint above the fray). There’s more than meets the eye here.
Nearby Attractions Worth Exploring
While Times Square itself is a treasure trove, don’t miss out on these attractions just a short walk away:
- Rockefeller Center: Iconic for its skating rink and Top of the Rock views.
- Radio City Music Hall: Legendary performance venue.
- 5th Avenue Shopping: Luxury brands and flagship stores.
- New York Public Library: A historic and architectural marvel.
Planning a broader trip? Don’t miss our guide on Riverside Fair and Date Festival: Ultimate Guide 2025 — a must-visit if you’re heading through Kentucky.
Travel Tips for Visiting Times Square

Planning ahead can make your Times Square experience smooth and stress-free. Knowing when to go and what to avoid can save time and energy.
- Best Time to Visit: Evening hours for the full light show experience.
- Crowd Levels: Mornings are calmer, nights are busier.
- Safety: It’s generally safe but keep an eye on your belongings.
- Dress Comfortably: You’ll be walking a lot!
FAQs
What subway lines go to Times Square?
A,C,E,1,2,3,N,Q,R,W, and 7 all stop at 42nd Street–Times Square station.
Is Times Square open 24/7?
The plaza is always accessible; most shops run late and the area never truly closes.
Are halal or vegetarian options available?
Yes The Halal Guys, Shake Shack and many food carts offer halal and vegetarian dishes.
Is Times Square wheelchair accessible?
Absolutely ramps, elevators and accessible restrooms are available at theaters, hotels, and major attractions.
Where can I store luggage near Times Square?
Use luggage lockers at Penn Station or private storage services around 41st–42nd Streets.
What’s the best time for crowd-free photos?
Weekday mornings between 6–8 AM offer your clearest, most empty shots of the Square.
Are there free events regularly?
Yes from the Midnight Moment digital art to seasonal park concerts and street performances.
Can I pay with contactless or mobile pay?
Most vendors, theaters, and retail outlets accept Apple Pay, Google Pay and contactless cards.